To extend AT&T’s March Madness sponsorship across social, I oversaw the production of vertical videos as an extension of the TV campaign, and collaborated with influencers to produce cohesive content while on-site at the Final Four and championship events. Our videos exceeded benchmarks by 2X on Twitter, and our custom emoji and national Snapchat lens were firsts for AT&T.
We shot made-for-social videos with the talent, but needed additional social content - like this "tacos" video to complement the media buy.
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