Social Advertising for the March Madness Sponsorship

To extend AT&T’s March Madness sponsorship across social, I oversaw the production of vertical videos as an extension of the TV campaign, and collaborated with influencers to produce cohesive content while on-site at the Final Four and championship events. Our videos exceeded benchmarks by 2X on Twitter, and our custom emoji and national Snapchat lens were firsts for AT&T.


We shot made-for-social videos with the talent, but needed additional social content - like this "tacos" video to complement the media buy.

Daniel remakes Beyonce's 7/11

What happens when you lose fantasy football?  You have to do a solo remake of a Beyonce video, duh.  Well, at least that was the rule for my friend Daniel.  I shot this on a GoPro one afternoon at a friend's apartment and edited it that night.  Hope it makes Beyonce proud.