As part of the Super Creative Video Ad Challenge, brands and advertisers have been invited to submit Super Pre-Roll and Super Pre-Roll Takeover units to be judged.
Here's one unit from the Microsoft Gears of War campaign I worked on.
Watch it HERE and give it 5 stars.
The ad is age-gated, prompting users to enter their DOB after engaging with the overlay to gain access to the extra content. The engagement slate contains a gallery, is full of social features, and allows for a user to control a soldier and shoot apart the ad.