Unlimited Social Videos

To extend the Unlimited Data campaign in the social space, my team was tasked with designing a campaign of videos that could target specific audiences that mirrored our digital media buy; Foodies, Digital Sports Fans, Animal Lovers and Pop Culture enthusiasts.
The videos were designed specifically for the social space, so we focused on making them look like content (not like ads) in order to drive higher viewership rates and engagement.
The videos ran across Facebook, Instagram and Twitter, and drove traffic to the unlimited data landing page.  Unlike some of the other digital assets, which had lower funnel KPIs focused on clicks, the goal of these social videos was to drive awareness and engagement.

Recipes (Foodies) This video was easy to produce, and the content felt very native when cropped to a square and viewed on Facebook and Instagram.

Unlimited Reality TV (Pop culture enthusiasts)


Romance (Pop culture enthusiasts) - this video received additional PR from publications like AdWeek and Creativity Online.

Unlimited Dunks (Sports Fans)


Unlimited Hockey (Sports Fans)

Social Advertising for the March Madness Sponsorship

To extend AT&T’s March Madness sponsorship across social, I oversaw the production of vertical videos as an extension of the TV campaign, and collaborated with influencers to produce cohesive content while on-site at the Final Four and championship events. Our videos exceeded benchmarks by 2X on Twitter, and our custom emoji and national Snapchat lens were firsts for AT&T.


We shot made-for-social videos with the talent, but needed additional social content - like this "tacos" video to complement the media buy.

Daniel remakes Beyonce's 7/11

What happens when you lose fantasy football?  You have to do a solo remake of a Beyonce video, duh.  Well, at least that was the rule for my friend Daniel.  I shot this on a GoPro one afternoon at a friend's apartment and edited it that night.  Hope it makes Beyonce proud.