To extend the Unlimited Data campaign in the social space, my team was tasked with designing a campaign of videos that could target specific audiences that mirrored our digital media buy; Foodies, Digital Sports Fans, Animal Lovers and Pop Culture enthusiasts.
The videos were designed specifically for the social space, so we focused on making them look like content (not like ads) in order to drive higher viewership rates and engagement.
The videos ran across Facebook, Instagram and Twitter, and drove traffic to the unlimited data landing page. Unlike some of the other digital assets, which had lower funnel KPIs focused on clicks, the goal of these social videos was to drive awareness and engagement.
Recipes (Foodies) This video was easy to produce, and the content felt very native when cropped to a square and viewed on Facebook and Instagram.
Unlimited Reality TV (Pop culture enthusiasts)
Romance (Pop culture enthusiasts) - this video received additional PR from publications like AdWeek and Creativity Online.
Unlimited Dunks (Sports Fans)
Unlimited Hockey (Sports Fans)
