Geo Apps

"Location-based advertising is poised to be a huge money maker with local and national advertisers alike looking to target consumers based on location and indications of purchase intent."
-Allison Mooney of Advertising Age

This article at Advertising Age introduces Socialight, which is a new platform that allows companies to create their own communities and geo-apps. The platform is set to launch this week. The article describes integration of LBS (location-based services) applications as a way to better connect with a customer through an advertising campaign. However, it does note that a company still needs to be doing more than just creating an app in order to connect with a customer.

The article reminded me of myRamsey, the mobile web application (just a promo-type) a group of students and I designed at UGA (see previous blog post for video). Our mobile web application didn't include any type of location based content, but it could have easily. If users were given an option to check whether or not they were at the Ramsey Center, or far from it, it would have made our goal of finding a work out partner at the click of a button simpler.

Sundance Trip Recap

Here is a video that recaps the start of our trip to Park City, Utah for the 2010 Sundance Film Festival.

The Sundance Trip from Chris Pamm on Vimeo.

Tatnall Indoor Track Team

The Tatnall School participated in the Indoor Track State Championships this past Saturday. I was there to film the event for them. The boys team ended up winning the state championship, and the girls team placed 2nd in the state. Here is the video on their site.

Tatnall Sledding Video

My video of the day...I went out in the snow during recess at the Tatnall school and found some lower schoolers sledding. Shot and edited the video and it was up on Tatnall's website before school was let out.

Tatnall Sledding from Tatnall School on Vimeo.

Here it is at Tatnall's site.

Americans Consumed 33 Billion Internet Videos....This Past December

That's the claim of this article on downloadsquad.com. The article goes on further to note that 40% of the videos were watched on Youtube, and Hulu claimed second place with 3%. For each of these video websites, advertising is the main form of revenue. For now, companies that make their revenue from subscriptions (Netflix) are nowhere near as competitive (in terms of viewers, not total profit) with sites that depend on advertising. Does the winner in the battle of subscription vs. advertisements need viewers or profit to succeed?

Snow

Me in front of my Honda Accord (it's somewhere under there)

I'm sitting in Delaware right now in 25 inches of snow. Also, working on editing a final video recapping the Sundance trip. It will probably include a lot of the footage from the previous video (see previous blog post) but will also include interviews and more of a story. I'll post it as soon as it's done.