R. I. P. GoPro

This weekend, the sunset aligned with Manhattan's East/West streets creating Mahattanhenge.  Manhattenhenge occurs a couple times a year, and makes for a great photo-op of the city sunset.

My plan was to capture a timelapse of the sunset with my GoPro camera as viewed from the East Village - well, the middle of 14th street in the East Village.

Inevitably, a firetruck came rolling around a corner with it's sirens blaring, and I made the call to leave the camera in the street to capture an epic shot.  When the first wheels of the fire engine straddled the camera I was excited, then seconds later pieces of platic shattered across the street, and I heard the fatal crunch of the camera.

I recovered the SD card, but it is not being recognized, so the footage is lost.

Here's a tribute of some of the footage I shot with that GoPro.

Bustripping Instagram Video Campaign

This summer, the app Bustripping, which allows users to "compare multiple bus companies side-by-side in the U.S. and Europe to find the best ticket" is launching an Instagram video campaign. Here's the comment from their Instagram @Bustripping:

 @bustripping is launching our Destinations video series! Each week this summer we'll post a quick video highlighting some of the great cities bustripping can get you too. These include #NYC #Boston #NewOrleans #Charleston the beach and so many more! It's summer! Let's Go! #travel #bus #summer #beach #cheap #weekends #trips #bustripping #letsgo

This Instagram video campaign serves as a good marketing tool especially since the company has a mobile-first strategy. The campaign makes good use of the 3 most important aspects of digital marketing too; mobile, social, and video.

To view the videos make sure your URL has HTTP (not HTTPS) in the front.

Destination Video
  
  Packing video
 These videos were created by Pamm Productions. There will be more published throughout the summer.