Music Video: Cisco Adler "Song for All the Girls"

Here's a music video that my friend Wes Arnold worked on for Cisco Adler.  The song is called "Song for All the Girls".  It premiered at the Oakley tent at Sundance.  Check it out:

Song For All The Girls from TalkboyTV.com on Vimeo.

Why Live Matters

The Internet allows for content producers to distribute their digital content in ways that are cheaper, quicker, and more effective than ever before (see previous blog post). 
  In order to get viewers to take action in regards to your KPI or to share the content to generate views there needs to be something special.  The content needs to be relevant.

As content becomes more easily available, relevancy becomes more and more important.  An easy way to ensure that content is relevant (and therefore valuable) is to make it timely.  Distribute it as it happens.
Social media allows for users to interact with current events as they take place, and to have a say (or at least feel like they do) in the outcome of events.  As digital interactivity becomes more mainstream, more and more people will come to expect it.

Watch live streaming video from democracynow at livestream.com

 Above is a live (most of the time at least) feed from the rallies and protests taking place near and around Tahrir square. 

Recently in Cairo, the importance of timeliness in regards to social media and digital content has become apparent.  If content is produced and distributed as it happens, then this timeliness makes it relevant, and can allow for Egyptians to organize and communicate more effectively, as well as share their stories with the rest of the world.
Live content is relevant and relevant content is essential.